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Summary

I am currently a Senior Lecturer in Marketing at the ��������, where I also earned my PhD. Prior to this role, I served as a Lecturer at the same institution. I hold a Master of Business Administration (MBA) from the University of Wolverhampton (UK) and a BA in Public Finance from Ankara University (Türkiye).

In addition to my academic responsibilities, I serve as the PhD Programme Lead for the Agile Centre for Equitable Sustainability at the �������� and as an External Examiner for the .

Before transitioning into academia, I gained extensive experience in the cultural and tourism sectors, with a particular focus on international promotion and marketing strategy.

Biography

My research interests lie primarily in the areas of online marketing communications, consumer-brand relationship, social media marketing, sustainability in marketing, and the applications of AI in marketing and consumer settings. I mostly focus on experimental research design to explore these dynamic fields.

My work has been published in top-tier journals, including Tourism Management (AJG 4), Journal of Travel Research (AJG 4), Annals of Tourism Research (AJG 4); Decision Support Systems (AJG 3), Journal of Advertising (AJG 3), International Journal of Hospitality Management (AJG 3); International Journal of Advertising (AJG 2), Journal of Retailing and Consumer Services (AJG 2), The Service Industries Journal (AJG 2), among others.

My work closely adheres to the UN Sustainable Development Goals (SDGs), particularly Goal 12: Responsible Consumption and Production. My research often explores sustainable marketing practices and their impact on consumer behaviour and brand perception. I am a member of the Agile Centre for Equitable Sustainability and Experimental Research cluster.

Editorial and Committee Roles

• Health Marketing Quarterly (AJG 1) — November 2025 - Ongoing
• , The Service Industries Journal (AJG 2) — July 2025 to July 2028
• , Tourism Planning & Development (AJG 2) — August 2024 to August 2026

• , British Academy of Management — April 2024 to April 2027

• for several AJG-listed journals across business, marketing, and tourism.

• , International Congress on Architecture and Cultural Heritage in Tourism — Ongoing

• Organising Committee Member

  • 6th Conference on Managing Tourism Across Continents (MTCON), 2025

  • 6th, 7th, and 8th International West Asia Congress of Tourism Research (IWACT), 2022-2024

Awards & Recognitions

• Best Early Career Researcher (ECR) Output Award, Faculty of Business and Law Annual Research and Innovation Conference, ��������, June 2025
  For the article titled “”

• Best International Collaboration Award, Faculty of Business and Law Annual Research and Innovation Conference, ��������, June 2024
  For the paper titled “”

• Researcher of the Month, �������� – School of Strategy, Marketing & Innovation, January 2023

Selected Invited Talks and Leadership Roles at Academic Events

Keynote: “Communicating Culture: Storytelling and Marketing Communication for Heritage Sites and Cities”
6th International Congress on Architecture and Cultural Heritage in Tourism, Baku, Azerbaijan, 16–18 October 2025

Keynote: “How Brands Turn Sustainability Communication into Effective Marketing Strategies?”
9th International West Asia Congress of Tourism Research (IWACT), Bitlis, Türkiye, 15–17 May 2025

Workshop: “Experimental Research Design and Analysis”
Doctoral College, ��������, UK, 7 November 2025 

Online Workshop: “Experimental Research Design and Analysis”
Doctoral College, ��������, Online, 11 March 2026 (forthcoming)

Workshop: “Designing and Conducting Experiments for Causal Inference”
6th International Congress on Architecture and Cultural Heritage in Tourism, Baku, Azerbaijan, 16–18 October 2025 

Workshop: “Experimental Research Design and Analysis”
12th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, University of the Algarve, Faro, Portugal, 30 June – 4 July 2025

Workshop: “Experimental Research Design and Analysis”
9th International West Asia Congress of Tourism Research (IWACT), Bitlis, Türkiye, 15–17 May 2025

Invited Speaker: “Bridging Theory and Practice: Harnessing Professional Experience for Postgraduate Research Excellence”
Faculty Research Culture Seminar Series, School of Strategy, Marketing, and Innovation, ��������, UK, 12 February 2025

Session Chair: 6th Conference on Managing Tourism Across Continents (MTCON), Eresin Hotel Topkapi, İstanbul, Türkiye, 1–3 May 2025

Session Chair: British Academy of Marketing (BAM) Conference – Sustainability and Responsible Business Track, University of Sussex, UK, 5 September 2023

Here you can get access to my and profiles.

Teaching responsibilities

Teaching & Coordination: I teach and coordinate across undergraduate and postgraduate programmes. I currently coordinate Global Marketing Strategy and deliver postgraduate lectures in Consumer Insights & Analytics and Digital Marketing Strategy.

Supervision: I have supervised one doctoral student and 43 postgraduate dissertations to successful completion. I am currently supervising undergraduate dissertations and two doctoral theses (DBA and PhD) in marketing.

Personal Tutoring & Mentoring: I have provided guidance and mentorship to over 100 personal tutees across undergraduate and postgraduate levels.